The story of
REGENE
OUR STORY
2nd Generation Family Farming Tradition
Regene has its roots in the early 1990s, all thanks to our first generation's hard work & resilience. In 1996, they planted the first trees on our farm when the roads were still muddy trails, and even meeting basic needs was a challenge. They often shared memories of living on rice and canned fish as they nurtured those early crops. Growing up on the farm and surrounded by fresh, natural produces and its authentic flavors, our founder, Leah, created Regene - a brand dedicated to developing our farm and sharing high-quality, healthy food with others just as what she enjoys since childhood.
Founder's story
"Childhood passion, changes and building"
Founder - CEO
Nguyen Le (Leah)
An ex-Deloitte, a tax consultant, jumping to agriculture processing with a pure heart and a willingness to try. She first gained her interest in sustainable agriculture since her family has a farm planting various trees (coffee, black pepper). Coming back working at her parents’ farm, Leah started with very small lot at first and improve the quality & quantity each year.
Leah begins Regene Farm since 2023 as a personal project, introducing the beauty of the farm and its produces, aiming at processing all of her family farm's produces instead of selling them the traditional way.
Her frequent saying: "There ain't no limit to what you can do. Keep it in your heart, write a plan and do it right."
ABOUT REGENE FARM
Our farm is perched atop Doi Tung in Lam Ha, Vietnam at an altitude of 1100m. This area enjoys a warm climate with distinct rainy and sunny seasons, receiving 1,135–1,650mm of annual rainfall—ideal for perennial crops.
Regene Farm is home to many plants, especially coffee, which occupies over half of the land. Our farm has 40-year-old Robusta trees, fresh Arabica beneath the canopy of star apples and tall Liberica trees lining the paths. The remaining land is devoted to pepper, macadamia, and various local fruit trees, all grown without pesticides or herbicides.
Regene products, proudly made from our farm, is commited with transparent origin, full traceability, true quality, and meticulous care.
